Saturday, July 18, 2009

Pro Women Cyclists : Heirs of Alfonsina Strada

In yesterday's blog we talked about the Women's Tour De France and the Women's Giro de Italia. There's a clear lack of emphasis, both in terms of spon$orship and media focus, on the women's events.

Why is there such poor support for the existing women's Tour de France and Giro Italia?

Suppose three corporations that sponsor men's Tour de France teams chose to get together and ALSO sponsor women's teams for a more emphasized Women's Tour. The ASO, the business that owns the Tour de France, would resent the effort to diminish the Tour de France. They would not get invited back to next year's men's Tour de France. Such is the power of the ASO.

The corrupt influence of the ASO, born of antisemitism, conveying racism and sexism, closely controls the media coverage of Europe's biggest annual sporting event on the continent. (Soccer's World Cup is bigger, but it happens elsewhere.)

Alfonsina Strada : The Devil in a Dress, in the Giro


Only one woman is known to have raced against men in a Grand Tour event - Alfonsina Strada. From the Wikipedia entry:

Legend has Alfonsina Morini growing up a tomboy, playing with her brothers and their friends and riding her father's bicycle. When she was 10 her father paid for her own bike by exchanging chickens for it. Romantic accounts say that villagers crossed themselves as she rode past, dressed and behaving more like a boy than a girl. They referred to her as "the Devil in a dress".

She rode her first race at age 13, winning a live pig. She won nearly all the girls' races she entered and many of the boys' events. Her reputation brought an invitation to ride the Grand Prix of St Petersburg in Russia in 1909.

In 1911 she went to Moncalier and set an hour record of 37.192km. It appears she set the record for both men and women. Her distance stood for 26 years. She won 36 races against men. She raced at Bologna and Paris and twice rode the Tour of Lombardy at a time when it was open to all.

At 24 in 1915, Alfonsina Morini married Luigi Strada, a metal plater and engraver, who was also a racer. As a wedding present, Luigi gave her a new racing bike with dropped handlebars.

1924 Giro d'Italia

Mrs. Alfonsina Strada's ride in the Giro d'Italia came about through a labor disagreement between the organiser, Emilio Colombo of Gazzetta dello Sport, and the top riders of the day. (Another tour paid for by a newspaper.) The riders refused to participate. Colombo offered per diem and places to whoever wanted to ride. Gazzetta dello Sport promised to pay for their bills, their hotels and their food.

Mrs. Strada entered as "Strada, Alfonsin." The absence of a final "o" or "a" on her first name hid whether she was a man or a woman. She was accepted as number 72 and, assuming her to be a man, journalists began writing of Alfonsino. The truth emerged the day before the start and by then it was too late.

She came 74th on the first day, an hour behind the leader but nothing significant by the time standards of the era. She finished 50th of 65 between Genoa and Florence and survived as far as Naples. Then the weather turned.

A gale blew, rain poured, mud and rocks swept across the road. Strada was among many who crashed. Her handlebars snapped and she stood by the roadside until a peasant snapped a broomstick to jam in the hole. She rode on with one side of her bars of steel and the other of broomstick, and finished outside the time cutoff.

The 7th stage, from Foggia to L'Aquila, was 304km long. The southern Italian roads at this time were nearly impassable. They were unpaved, rocky and icy. The mountain pass was so terrible that the riders could not get their bikes through the mire and mess on their own. Almost all the participants were towed part way by motorcycles and cars. Alfonsina suffered terribly on this stage. She fell on a descent and had to ride many more hours on bruised, scraped and swollen knee.

The referees excluded her because she had taken too long to finish again. The organiser, Colombo, didn't want to lose the big story of his Giro. Spectators were coming to see her and her rides were producing stories for his reporters. Columbo let her ride on as an individual, continuing to pay her bills.

The next day was to Fiume, where a crowd lifted her from her bicycle and carried her in triumph when she finished in tears from pain and exhaustion 25 minutes after the time limit. The public reception motivated her to continue to Milan. Only 38 completed the race and Alfonsina Strada, although no longer formally in the running, finished more than 20 hours ahead of the last man, Telesforo Benaglia, the last man. She won 50,000 lire.

Alfonsina Strada was never allowed to ride the Giro again. She rode exhibition races throughout Italy, Spain, France, Luxembourg and before Tsar Nicholas II of Russia in Saint Peterburg. In 1937, in Paris, she defeated the French champion, Robin. In 1938 she set the female world record for the hour, covering 32.58km at Longchamp, Paris, a record beaten in 1955 by Tamara Novikova of the Soviet Union.

Luigi Strada died in 1946. In 1950 Alfonsina Strada married Carlo Messori, a retired racing cyclist, and they opened a bicycle shop on the Via Varesina in Milan. He started to write her biography but he died in 1957 before it was completed. She closed the bike shop.

She lived alone in Milan for her last years, riding to her shop every day until cycling grew too tiring. She sold some of her medals and trophies and bought a scarlet Moto Guzzi 500cc motorbike. In September 1959 she rode the 'Guzzi' to the Tre Valli Varesine professional race. When she got home, the motorbike fell off its stand. The weight was too much for her and she had a heart attack as she and the Moto Guzzi fell to the ground. She was dead by the time she reached the hospital.

The GrandDaughters / Heirs of Alfonsina Strada

We are reminded of Isaac Newton's bon mot, "If I have seen a little further it is by standing on the shoulders of Giants.". Today's women cyclists, the heirs and philosophical granddaughters of Alfonsina Strada, stand today on her trail blazing work.


Laura Van Gilder
Ina-Yoko Teutenberg
Kristin Armstrong
 
Nicole Cooke
Marianne Vos
Jeannie Longo
 
Oenone Wood
Trixi Worrack
Judith Arndt



Next- What would an Integrated Tour de France Look Like?
This blog's policy is to offer alternatives. In a few days, we'll offer a proposal for a modified, Integrated Tour de France.
Friday, July 17, 2009

No Women in the Tour de France : Sexism

In men's cycling we have the Grand Tour, consisting of multi-day bicycle races in Spain (the Vuelta a España) (8/29 - 9/29/09), Italy (the Giro d'Italia), and France (the Tour de France). This is the Big Three, and the Tour De France is the pre-eminent of the three.

  

For the record

Why do corporations sponsor teams for the Grand Tour? Because the media coverage of their logos and team names is a significant marketing value. That's why the winner's photos show the riders pointing to their main sponsor's logos - that's what makes the Tour De France run at the team level.

How does the Tour De France profit? By selling newspapers. The company that "owns" the Tour De France, ASO, is in fact owned by a newspaper syndicate. It's a competition for newspaper circulation.

Why do the papers compete? We discussed the anti-semitism earlier.
Why are all the riders white people? We discussed that earlier.

Why are all the riders guys? Ding, Ding, Topic Du Jour!

There are some reasons why women may not be competitive with the men riding in the Tour De France. Generally, it's a question of strength and body mass. Excellent male collegiate riders are routinely posting times much better than the world's best female riders. Racing one-on-one, the empirical evidence suggests that the women can't compete with men.

Physiologists find that puzzling, because theoretically women should do better at endurance sports than men. Some physiologists feel that the stage lengths on the Tour De France are actually too short to permit the women's physiological advantages to come to play.

In either event, though, if the object is Marketing and Selling Newspapers, why isn't there a female Tour De France? The miracle is: there is one, there has been one, and you just don't hear about it.

The Women's Tour De France : Grande Boucle Féminine Internationale

There is a women's Tour De France, run every year, called the Grande Boucle Féminine Internationale. When will it be this year? Is it just after the men's event?

But of course, that would be simple - the courses would be set out, the media would be ready, great advertising value. Actually, the 2009 Grande Boucle, the women's Tour De France, will be held - wait for it, wait for it, in June 2009.

The 2009 Grande Boucle was won by Emma Pooley of the United Kingdom; second place was Cristiane Soeder of Austria; third place was Marianne Vos of the Netherlands.

The image to the right is Emma Pooley's victory portrait. Boy, those French can do wonders with a hat!



The Women's Giro D'Italia : The Giro d'Italia Femminile

The Giro d'Italia Femminile is one of the Grand Tours of women's cycle racing. It is currently called the "Giro Donne". The 2009 edition of the Giro Donne took place from July 3 to July 12, 2009.

Here's American cyclists and team mates Lisa Rachetto and Liz Hatch at the Giro Donne, racing for Team SystemData and McDonalds, after completing a stage race:


For all that the men's Tours are about marketing and newspapers, they're completely ignoring the women. Check out Liz Hatch's Twitter and Facebook. She does Web 2.0 better than Lance Armstrong. Does anybody believe that the pro rider on the left is going to sell more papers and get more "free" media coverage for the Sponsor than the pro rider on the right?

 

It's the Real Thing

Lest you think she's just a designated spandex model, here's a photo of Liz Hatch sporting some road rash (and her bike with a broken fork) after a January 2009 crash in a California road race.

 

Why aren't the two women's Grand Tour events supported by Sponsors and Media?


Why aren't the Giro d'Italia Femminile (the Giro Donne) and the Grande Boucle Féminine Internationale (the female Tour de France) supported with Money and Media? If it's all about marketing, why aren't they marketing to women? Most research shows that women influence buying more than men. Why the dissonance between the stated business purpose of the sponsors and their apparent behavior?

It comes down to the ASO, the organization that owns the Tour De France. Let's say that three of the companies that sponsor Tour De France teams chose to sponsor full women's teams for the Grand Boucle, and supported a two-week schedule for the Grand Boucle, in addition to their Tour de France men's teams. They've just decided that marketing focused on both genders makes sense.

The ASO would object to those teams attempt to diminish the value of the ASO's property (the TdF), and their men's teams would not be invited back to the next Tour de France as punishment. Those sponsors would be locking themselves out of the biggest on-Continent marketing opportunity of the year. (Soccer's World Cup is bigger, but it moves around.)

The ASO is corrupt. Professional bicycling is corrupt. Women's cycling suffers for it.

Who was Alfonsina Strada?


There has been, in fact, one woman cyclist who participated in a Grand Tour event, racing against men. More on that tomorrow.

The Tour de France : Sexist. Racist. Anti-Semitic. Yellow journalism.



Thursday, July 16, 2009

Racism at Tour de France Charged by French Cyclists

Tour de FranceEvents. Sometimes events hurt you, sometimes they help you. For instance, last week I had a post in the can, ready to publish the next day about the guy whose guitar was broken by United Airlines. Just before I posted it, United decided to make it right. I posted that one anyway, but my takeaway lesson was that time, tide, events, and the blogosphere wait for no man. Publish it or eat it.


     Lots of White Guys in Paris. Sometimes they wear black leggings and sleeves to fool you.

Yesterday the cycle went the other way - early Wednesday morning I put out a post about racism and the Tour de France. Later Wednesday, after the stage, some anonymous French riders are accusing British rider Mark Cavendish of being a racist and of making racist comments. "Cavendish is racist, he's anti-French", one courageous anonymous cyclist threatened, "He should be careful. We're not going to put up with his attitude much longer."

Anyway, that's what I believe he said, it's hard to listen to a guy whose teeth never completely close all the way when he's speaking. Comments like that are usually seen as the promise of rough treatment in the scrum peleton; maybe somebody drops a mussette bag into your spokes in the feed zone. It could happen. An ugly threat coupled to an ugly accusation of racism.

What is truly remarkable, though, is the nature of the charge of racism.
Q. Who is the offended racial group? A. The French.
Q. Is "French" a race? A. They seem to think so.

Q. What did Cavendish do? A. He won the stage on July 14th.
Q. What's wrong with that? A. July 14th is Bastille Day.
Q. And? A. Sometimes they let the French win on Bastille Day.

So what was said? No specifics. It seems like one of the host riders, as they say in the press meaning one of the French fellows, said to Cavendish - "hey, why don't you back off a bit, and, heh heh, be a sportsman, and let one of us have Bastille Day?"

And I'm guessing Cavendish said something like, "Sod off, you pissant! Do you think I'm going to gift you a stage because it's the Frog's 4th of July? Not bloody likely!" Or words to that effect.

And as Cavendish rode away, leaving them in the dust, he probably said something British like, "And wasn't Bastille Day rather a sort of a prison break? Makes for an odd holiday, eh? Well, God bless the Queen!, got to push off now. Cheerio!

Cavendish's failure to let the French win is then attacked anonymously in the press as "racist". This is what they think is racism. They think they embrace diversity by letting the Italians ride.

A few points:
  • We're selling newspapers with controversy, that's what the Tour is about.
  • This shows how the peloton really doesn't see racism clearly.
  • BTW, Lance announced the winner to a reporter before the day's riding had begun, which probably put the French in a snit.


What probably really happened was: some of the teams had come to an arrangement that Cavendish would get delivered to the front with some help from ostensibly competing teams, and all things being equal he'd probably win. That frosted the French riders who wanted a present on their birthday.

The broker of the deal was probably Lance, who's known as "The Boss" in the peleton because of just this sort of - well, leadership. Sometime later in the tour, Cav's team will owe the broker some accommodation. That's the way the peleton works.

The Tour de France: Racist. Anti-Semitic. Yellow journalism. Sexist.


(Sorry, Sexist is tomorrow's topic.)


                 All Colors, No Brothers
Wednesday, July 15, 2009

Black and Gold Pittsburgh Insanity


July 15, 2009. Former Steelers Franco Harris, left, and Rocky Bleier, right, present a Steelers jersey to Ken Nacke, brother of Flight 93 passenger Louis Nacke II, during a press conference today announcing a "9/11 We Will Never Forget" dinner Sept. 11 at Heinz Field, raising money for the Flight 93 National Memorial.

I'm probably looking at this the wrong way, but two three words come to mind: Garish. Disrespectful. Hunky. And I'm flirting with two more words: Media whores.

When I say disrespectful, I mean disrespectful of the honored dead, not disrespectful of the commercial Black-And-Gold.

Losing a brother in a terrorist hijacking? Tragic. Unforgettable. Traumatic.
Putting his name on a Steelers jersey? Priceless. Tasteless.

And I like Rocky Bleier's photo on the podium. I'm expecting him to announce his candidacy for Something pretty soon.

"I have come to feel an affinity with United Flight 93," Bleier said. "The proximity of its resting place in Shanksville puts me in constant reach of that eventful day. The story of how a group of passengers and crew overcame those hijackers continually gives me hope."

Look at the red-white-blue poster on the podium (image from the Tribune Review):


I read a book once (really) by a graphic designer. He said that if you really want to know the intended message of a poster, walk twenty feet back from it and squint your eyes. When you do that, the predominant visual theme stands out. When you do that with this poster, it looks mostly like a Rocky Bleier for Something advertisement - I see the swooping curve leading the eye to Rocky's magnificent head, and his name below it. It runs right-to-left, which is counterintuitive in the West, buy what do I know? Maybe they're going for subtlety. They missed.

This press conference is a commercial selling Rocky Bleier Inc. Franco Harris (whose son Dok is running for Mayor and has a political future before him) discusses "us all knowing about" Rocky's VietNam service, Rocky is a guy who brings things together, Rocky's first thought is how to benefit others.

I'm probably just being cranky, but this just smells all wrong.

Read more: http://www.postgazette.com/pg/09195/983759-66.stm#ixzz0LMyXSrJj
And more: http://www.postgazette.com/#ixzz0LMw4zmOT

I'm probably looking at this the wrong way.
-

University of Pittsburgh G-20 Microsite

Mega-kudos to Pitt for http://www.g20.pitt.edu/, an information source for people coming to Pittsburgh for the G-20, or writing about/ covering Pittsburgh and the G-20.

What an excellent website, driven by an obvious effort into being thoughtful about audience, purpose, and structure. Well organized, easily accessible, and I love - LOVE - how they identify Pitt experts on each of the G-20 countries, that's a killer move.

I love the story ideas under "Pittsburgh Gems", and I'm glad to see the Nationality Rooms addressed. IMHO, the Nationality Rooms show Pittsburgh "getting" diversity way before diversity became cool. I'd like to see each G-20 country visit it's own room, and those that don't have a Nationality room should commission one as a permanent marker of the G-20 summit.

This site is also an excellent resource to anybody trying to recruit somebody to move to Pittsburgh. What an excellent take on the Burgh.

I found this while visiting Nullspace. It's truly an excellent website, and - remarkably - there's no Flash on the homepage! (Sorry to be snarky. I'm just saying.)

My compliments to the folks that designed and delivered this. This is what it looks like to be ahead of the game.


-

Major Taylor, Tour De France Racism, and Black Cyclists

Curiously, yesterday's New York Times (July 14, 2009) carried story by Maureen Dowd titled, "White Man's Last Stand", regarding the Senators from Utah and Kansas facing the prospect of Supreme Court Justice Sonia Sotomayor. I must correct Ms. Dowd: the white man's last stand is the Tour De France.

In American history, when I think about racism and sports, I think about Jim Thorpe in 1912, Jesse Owens in 1936, Joe Louis in 1936, Jackie Robinson, Cassius Clay (sic) in 1960.

Tour de FranceA great thing about sports is that you can either do it or you can't, and when these men got a chance to perform they showed their capability. Curiously, the remaining organized sport that is still a white boy's game at the highest levels is: cycling.


Even golf, GOLF for goodness' sakes, has Tiger Woods. Cycling has - wait for it, wait for it - Floyd Landis, an Amish guy. (NTTAWWT) Even bobsledding has a Jamaican team. (site)


How can it be that there aren't any professional black-skinned cyclists? (Use of the term black seems more appropriate than African-American in the international context of cycling.) Let's go to the history books.

Before we saw Jim Thorpe in 1912, the world saw black American cyclist Marshall "Major" Taylor in 1906. From the book, Le Tour: A History of the Tour De France, we have this story of the first Tour organizer (Desgrange) and a great black cyclist (Taylor):
The first man to run the Tour de France was Henri Desgrange. He had been an ardent cyclist on both bikes and tricycles, who had ridden races and had broken the one-hour record with 35 kilometres at Neuilly in 1893.

He was not... a very lovable man. Before he ran the Tour de France, he was running the Parc des Princes and one vignette in that event may be illustrative. A track cycling event was organized pitting the French champion Edmond Jacquelin against American Major Taylor, the first notable black cyclist (not that there have been many since).

Major Taylor, American cyclist, in Paris France, 1908

Major Taylor duly won, and Desgrange was so angered by this affront to the white race that he insulted the winner in turn by paying his large prize in 10-centime coins, so that Taylor had to take the money away in a wheelbarrow.

This next statement about Desgrange, written by a fellow Frenchman, speaks volumes about the Gallic spirit: Desgrange was bigoted, he was gifted, imperious and irascible, he was at times an obnoxious or even intolerable personage; all the same, he was one of the great Frenchmen of the twentieth century.
.
It seems no surprise that Major Taylor did not enroll in Henri Degrange's Tour de France.


Major Taylor

Marshall Walter "Major" Taylor (1878–1932) was an American cyclist who won the world one-mile track cycling championship in 1899 — after setting numerous world records and overcoming strong racial discrimination. Read Ken Kifer's tribure to Major Taylor.


Contemporary Black TdF Hopefulls


On July 17, 2008, these two cyclists were enroute from Eldoret, Kenya to Alpe d'Huez to ride the Tour De France course and document their performance against the times recorded for professional cyclists. As you probably know, Eldoret in Kenya is home to fully half of the world's champion marathon runners.

Zakayo won a local race on the same course in 42 minutes 10 seconds. In the Tour De France, Lance Armstrong's record time was 37 minutes 36 seconds. Zakayo's time of 42:10 would have placed him in the top twenty of the professional riders.

Zakayo Nderi and Samwel Mwangi are financed by Nicholas Leong, a (white, portly) Singaporean who is a member of the Major Taylor Association. Click the image below to see the African Cyclist Project's website. I love their African Cyclist Blog; the subtitle is, "because you can't bullshit your way up a mountain". I love that.

The Color Peloton Barrier

Within the TdF, and all the major cycling events, there is a Guild mentality among the riders of the peloton. It's somewhere between a trade union, a cartel and a secret society. Simply put: if the peloton doesn't want to to win, or doesn't want you to finish, they will strive to make sure that you don't.

The Tour is three weeks long. It is impossible to go all out for 200 km a day, every day, through the long flat sprints, up & down the Alps with their obscene inclines, and everywhere in between. Most days and for most of the race, the field travels in a pack in order to save energy for the harder sections. This main section is known as the peloton. Racers will break out of the peloton and try to gain time, but you generally want to save your energy for the sections you're good at (some racers excel at mountain climbing, others are good in the flat, etc.) The peloton can carry a sick or troubled rider, and the peloton can crush an unpopular rider.

An Example of the Pack Mentality

A recent public example was in the 2004 tour, when Lance Armstrong spoke to (and allegedly threatened) a group accompanying Simeoni in a breakaway. There's bad blood between Armstrong and Simeoni. Both are essentially convinced the other is threatening the sport.

Anyway, it's late in the Tour now, and Lance has the overall championship in hand. Simeoni is an also-ran, but he thought he saw a chance to grab a stage win and sprinted ahead to a group of a half-dozen B-listers. Armstrong decided to stick with Simeoni and join the breakaway and prevent him from getting an easy cheap stage win.

The half-dozen guys actually in the breakaway group know that with Lance in the front all the other teams will contest the finish, and when Simeoni & Armstrong catch up to them, they all ask Armstrong to let them go, save the energy, you've got the race won, be a good sport, etc. Armstrong, who generally is gracious about these things (and in these long races, sportsmanship between teams and competitors is crucial), agrees, but he won't retreat to the peloton without Simeoni. The conversations are televised.

The breakaway riders say to Simeoni, hey get away from us, if you stay with us we're ruined. Simeoni reluctantly agrees to retreat with Armstrong back to the peloton. The power of the peloton for self-regulation is not to be misunderestimated.

I think that's why we don't have black cyclists competing at the Tour De France level. In order to have a place on a team, a rider must convince a Sponsor that they can make a positive contribution. The peloton doesn't seem to want any black riders. The races that feed the TdF don't seem to have a lot of black riders. The sponsors don't seem to want any black riders.

The Tour de France: Racist. Anti-Semitic Roots. Yellow journalism.




Tour De France Series


The Tour de France, the Dreyfus Affair, and anti-Semitism
Major Taylor, the Tour de France, and Racism

 
Racism in Tour de France Charged
Alfonsina Strada, Liz Hatch, Women in the Tour de France, Sexism

Tuesday, July 14, 2009

Tour de France, The Dreyfus Affair, and Anti-Semitism

What's the raison d'être for the Tour de France?
Recently: Lance Armstrong

 Tour de France
The recent reason for the TdF is Lance Armstrong, American athlete and strategist. He emerged from cancer and chemotherapy as the most efficient cyclist in the world. (Sounds like a cartoon hero.) His role as a team strategist (and the TdF is a team sport) is as significant as his skill on the bike. He brings an American strategy and pragmatic perspective (a single, burning focus on the goal, to the exclusion of all distractions) to a sport previously led by a competition among corporate entities and the peloton mafia. Now the tour is all about Lance (aka The One-Nut Wonder), and if Lance doesn't win this year it'll likely be his teammate.


Lance has brought Web 2.0 to the stodgy TdF, twittering incessantly to his fan base throughout the last year. He is one of the faces that the Euro-zone thinks of when they think, "American". To an extent, the TdF has become a Lance Armstrong buddy movie, with daily takes on YouTube:
Lance Armstrong, Robin Williams









What is the reason for the Tour de France?
Long term: Selling Yellow Newspapers


The first daily sports newspaper in France at the end of the 19th century was Le Vélo (the bike), which was printed on green paper. It sold 80,000 copies a day. France was split over the Dreyfus affair. Le Vélo stood for Dreyfus's innocence while some of its biggest advertisers, notably Albert de Dion, owner of the De Dion-Bouton car works, believed him guilty. Angry scenes followed between the advertisers and the editor, Pierre Giffard, and the advertisers started and funded a rival paper, L'Auto (the car).


The Tour de France was invented to promote the struggling new rival, L'Auto. The TdF was to outdo the Paris-Brest et retour organised by Giffard's green Le Vélo. The idea for a round-France race came from L'Auto's chief cycling journalist, Géo Lefèvre, who discusses it with editor Henri Desgrange (a well known cyclist) in November 1902. Henri Desgrange was an established cyclist himself, having broken the one-hour record with 35 kilometres at Neuilly in 1893.

L'Auto announced the race in 1903; the plan was a five-week race from 31 May to 5 July. The original scheme proved too daunting and only 15 riders entered. Desgrange cut the length to 19 days, scheduled the race in July, and offered a daily allowance. He attracted 60 entrants, both professionals and amateurs.

The demanding nature of the race (the stages averaged 400 km and could run through the night), captured the public's imagination. L'Auto's circulation rose from 25,000 to 65,000; by 1908 it was a quarter of a million, and during the 1923 Tour 500,000. The record claimed by Desgrange was 854,000 during the 1933 Tour.

The first yellow jersey was worn by the Frenchman Eugène Christophe in the stage from Grenoble to Geneva on July 18, 1919. The colour was chosen to reflect the yellow newsprint of the organising newspaper, L'Auto. This was a brilliant stroke of marketing: even when other newspapers covered L'Auto's bicycle race, they referred to the yellow jersey (the Maillot jaune) which the readership associated with L'Auto's yellow newspaper.

Race director Desgrange wrote: "This morning I gave the valiant Christophe a superb yellow jersey. You already know that our director decided that the man leading the race [de tête du classement général] should wear a jersey in the colours of L'Auto. The battle to wear this jersey is going to be passionate."
  • A bon mot: The French call the yellow jersey the Maillot jaune, the British riders call it the Mellow Johnny, and when Lance Armstrong checks into hotels during the TdF he uses the name Jonathan Mellow. (link).
  • The use of the TdF to sell newspapers continues.
  • Doping scandals generally break in August-September, extending the TdF's effect on daily circulation. In fact, if you look at recent scandals where drug test results where leaked to the press, you'll see that the ASO (which owns the TdF) leaked the results to - wait for it, wait for it - the newspaper that owns the ASO, ensuring newspaper sales.
  • The irony of the TdF participating in yellow journalism is not lost upon us.



What's the sub-reason for the Tour de France?
At the Root: The Dreyfus Affair and Anti-Semitism


L'Auto owes its life to a 19th century French scandal involving soldier Alfred Dreyfus, called the Dreyfus affair. With overtones of anti-semitism and post-war paranoia, Dreyfus was accused of selling secrets to France's old enemy, the Germans.

As different sides of society insisted he was guilty or innocent - he was eventually cleared but only after dishonor, discharge, and a rigged trial had banished him to an island prison camp - the split came close to civil war and still have their echoes in modern French society. Many felt that anti-Semitism led to identifying the Jewish Dreyfus as a scapegoat to protect the institution of the French Army.

Two years later, in 1896, evidence came to light identifying a French Army major named Esterhazy as the real culprit. High-ranking military officials suppressed this new evidence and Esterhazy was unanimously acquitted on the second day of his court martial. Instead of being exonerated, Alfred Dreyfus was further accused on the based on false documents fabricated by French counter-intelligence officers covering their colleague Esterhazy.

Word of the military court's framing of Alfred Dreyfus and of an attendant cover-up began to spread, largely due to a vehement public protestation in a Paris newspaper by writer Emile Zola. The case had to be re-opened and Alfred Dreyfus was brought back from Guiana in 1899 to be tried again. The intense political and judicial scandal that ensued divided French society between those who supported Dreyfus (the Dreyfusards) and those who condemned him (the anti-Dreyfusards).

France's largest sports paper, Le Vélo, mixed sports coverage with political comment. Its editor, Pierre Giffard, believed Dreyfus innocent and said so, leading to acrid disagreement with his main advertisers. Among them were the automobile-maker the Comte de Dion and the industrialist Clément.

Frustrated at Giffard's politics at Le Vélo, they planned a rival paper. The editor was a prominent racing cyclist, Henri Desgrange, who had published a book of cycling tactics and training and was working as a publicity writer for Clément. The new paper became simply L'Auto, and was printed on yellow paper because Giffard used green.

Circulation was sluggish, however, and only a crisis meeting called "to nail Giffard's beak shut", as Desgrange phrased it, came to its rescue. A 23-year-old cycling and rugby writer called Géo Lefèvre suggested a race round France, bigger than any other paper could rival and akin to six-day races on the track. The Tour De France was the salvation of Le Vélo, a newspaper born to support the charges against Captain Dreyfus.

Eventually, all the accusations against Alfred Dreyfus were demonstrated to be baseless. He was aquitted, retired as a Major, and returned to active duty in World War One, where he served his country honorably and left as a Lieutenant-Colonel.







Tour De France Series


The Tour de France, the Dreyfus Affair, and anti-Semitism
Major Taylor, the Tour de France, and Racism

 
Racism in Tour de France Charged
Alfonsina Strada, Liz Hatch, Women in the Tour de France, Sexism